Closing date: 02 Dec 2015
1. INTRODUCTION
The WHO Department of HIV/AIDS, including the HIV Global Hepatitis Programme, works to provide evidence-based, normative and policy support to Member States in scaling up HIV and hepatitis treatment, care and prevention services and to enable a comprehensive and sustainable response to these epidemics in developing countries. The Department is located in WHO headquarters in Geneva, and coordinating WHO-wide HIV and hepatitis activities in collaboration with regional and country offices.
2. DESCRIPTION OF THE ASSIGNMENT
The Department has a core function to advocate for increased scale up of HIV and hepatitis interventions, promoting latest normative standards and implementation experiences through its communication tools including publications. During January-October 2015 alone, the Department has produced over 70 normative guidelines, policy briefs, technical and meeting reports and scientific posters, which were then disseminated among national and international partners, implementing agencies, policymakers and WHO staff, to support HIV and hepatitis activities in developing countries.
There are many players in the global HIV and hepatitis efforts; many partners and institutions also develop publications and communications products. It is essential for the HIV/Hepatitis programmes to have consistent and coordinated visual branding and design for their publications. In addition, having common template art works for design, fonts, accompanied by a common brand book enable substantial cost-savings and efficiencies such as reduction of individual contracts, staff time and skills to provide creative design guidance to separate suppliers.
The Department generated a common branding tool in 2011 on a pilot basis, then expanded to creation of common designs for key guidelines in 2012-2013. The Department then developed and implemented a full branding tool for its publications in 2013-2015. Under this branding exercise, key work streams were expressed through 33 colours and icons for HIV topics and 5 colours and icons for hepatitis topics.
All 4 voluminous consolidated HIV guidelines were developed and disseminated based on this branding. Each branded guidelines had associated policy briefs, meeting reports, factsheets, power point presentations based on branding, which helped overall presentation of these publications and their dissemination. In addition, further advocacy and marketing products such as banners, USBs, videos, conference brochures and folders were developed based on the overall branding which helped the visibility of WHO HIV and hepatitis products at major international, regional conferences, World AIDS and hepatitis day campaigns, and World Health Assemblies.
I. Purpose of this assignment
The main aim of this RFP is to select a suitable supplier to develop an updated visual branding tool for Department's publications along with a brand book for use by the Department staff and subcontracted designers who are supporting production of publications. The selected supplier will have a wide ranging experience in the field, with fast and reliable production capacity, and with ability to ensure efficient delivery.
III. Outputs
a) To support a brief communications survey with WHO staff and end-users of WHO HIV and hepatitis products to summarize feedback on 2013-2015 visual branding and improvements needed for the next phase.
b) To develop a core set of template designs products across over 30 HIV topics and 5 hepatitis topics. The set would include product types such as guidelines, policy briefs, technical and meeting reports, PowerPoint presentations, and factsheets.
c) To develop at least 2 sets of mock-ups for templates and ensure approval of the HIV Director reflecting the feedback and suggestions by HIV teams.
d) Based on the templates, to develop a brand book and final design work usable by other designers and printers, with full specifications on colors, margins, and in different formats (pdf, zip, and DVD).
e) To ensure consistency and compliance with WHO publishing policies, and compatibility for use in multi-format printing (low-res, high-res printing, online, including XML and website, with pantone, cmyk codes, in InDesign and pdf formats including fonts and light-zip files for each template to facilitate ease of sharing with staff and suppliers)
f) To ensure smooth and timely communication and support throughout the project with HIV team and with other graphic and website designers, if necessary.
g) To be able to make amendments and updates in the templates and brandbook during the year if and when required (up to 3 updates).
IV. Timeframe & Deliverables
h) The assignment is from 1 January – 31 December 2016.
i) Deliverable 1: Detailed work plan and timeframe, as well as detailed production plan. Summary findings on staff and end-user feedback on previous branding, with suggestions for the update (Quarter 1)
j) Deliverable 2: At least two mock ups for new branding tool (Quarter 2)
k) Deliverable 3: Finalization of the branding development following through approvals at WHO (Quarter 2, 3)
l) Deliverable 4: Periodic updates in the branding tool when and if needed or requested by WHO team (Quarter 3, 4)
V. Performance monitoring
The contractor’s work will be supervised by Tunga Namjilsuren, communications officer in the HIV/AIDS Department
VI. Location and Travel
The contractor is expected to work remotely, with regular communication with the WHO technical focal points for this work. Physical presence in Geneva may be required during the assignment. Any duty travel related to this assignment will be organized separately, following the WHO Rules and Regulations on duty travel (not to be included in the proposal budget). The Contractor shall verify that all Contractor Personnel is legally entitled to travel to the country or countries where the work is to be carried out, including Switzerland.
3. REQUIREMENTS FOR THE ASSIGNMENT
II. Experience
Essential: At least five years of previous track record of developing branding and design for WHO/ or international agencies.
Desirable: Experience in developing branding and design on products related with public health education and information topics, with demonstrated ability to reach out to key stakeholders, international partners. Familiarity and experience with WHO publishing rules, and experiences in the field of HIV or hepatitis would be an asset.
Skills: Excellent communication and writing skills in English
How to apply:
4. SUBMISSION OF PROPOSALS
No later than 2 December 2015, 12:00 CET the bidder shall submit by email:
- A short proposal of maximum five pages outlining relevant experience as mentioned under section 3. Please attach relevant CV(s) and references/links to past produced work as relevant. Kindly include 2 references as well.
- A detailed budget, including personnel cost, and other relevant cost.
You may wish to check: Web Site: http://www.who.int/hiv/en/ Keywords: HIV, ARV, guidelines, app
Email for submissions of proposal: pdifin@who.int(use subject: Bid Ref 2015/HTM/HIV/013)
Mailing address for submission of proposal:
World Health Organization
HQ/HIV-PDI, D45031
Bid Ref: 2015/HTM/HIV/013
20, Avenue Appia
CH-1211 Geneva 27
Switzerland